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AboutSwadeshi is based in Bangalore, and managed by Mr. Sunil Gupta and Mr. Sushant Gupta, sons of founder Mr. N.N. Gupta.

The company was established in 1983 in Bangalore by Mr. N.N. Gupta, with a set-up of eight handlooms manufacturing plains, stripes and checks in silk, primarily for the apparel industry. In about a decade he was joined by his sons and the business was expanded.

In 1995 powerlooms were added to the infrastructure, and the range of work gradually grew to encompass the furnishings industry.

In 2003, given the positive response to this new move, a fully equipped mill was established with machinery and electronic looms for the production of silk furnishing fabrics.About

Simultaneously in 2003 a design studio was also set up, aimed at consistent design development to cater to the company's growing clientèle in India and abroad. In the years since then, the capacity of the production units has doubled, with the addition of modern facilities.

The Swadeshi Group employs about 100 people in Bangalore at its head office, powerloom factory and at its mill on Sarjapur Road. The company currently has a turnover of Rs 300 million per annum.